February 2012
8 posts
LinkedIn Rolls Out 'Follow Company' Button for... →
LinkedIn has announced a new program that lets brands embed a “follow company” button from the social network on their homepages. The option, announced on LinkedIn’s blog on Monday, is similar to Liking a brand on Facebook or following them on Twitter. Followers will receive automatic updates …
“We #love your brand! Today we can give it some well deserved TLC with our unique...”
– www.sowecreate.com
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“We #love your brand! Did you know that people are more likely to tilt their...”
– www.sowecreate.com
7 Marketing Lessons From RIM's Failures →
Alex Goldfayn is CEO of the Evangelist Marketing Institute. His new book is called Evangelist Marketing: What Apple, Amazon and Netflix Understand About Their Customers (That Your Company Probably Doesn’t). You remember, don’t you? The emails magically appeared while you weren’t lookin…
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“We #love your brand! Roses maybe red & violets maybe blue, but are these the...”
January 2012
6 posts
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How Apple's new iBooks textbooks can help promote...
So, Apple has yet again surprised everyone and pulled out of the hat another innovation that this time is going to reinvent education.
On the surface the new iBook textbooks seems an amazing new way to help education only, but this new innovation can help your business too!
How?
Well lets look at the commercial possibilities for businesses first :
Your business could create and publish...
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Client project concept teaser : 'Project LLF2012'
Guessed what it is yet?
This image will be used on the final design concept created for the Love Luton Festival marketing material.
Love Luton encapsulates 4 fun elements : music, food, carnival and the Olympics.
...
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“A business that makes nothing but money is a poor business.”
– Henry Ford, Industrialist, Ford Motor Company
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Creative minds 'mimic schizophrenia'
Creativity is akin to insanity, say scientists who have been studying how the mind works.
Brain scans reveal striking similarities in the thought pathways of highly creative people and those with schizophrenia.
Both groups lack important receptors used to filter and direct thought.
It could be this uninhibited processing that allows creative people to “think outside the box”, say...
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Client project teaser : 'Project 1CP'
Guessed what it is yet?
This is a design element of just one of six design concepts in progress for a project to promote a new technology event in the UK.
December 2011
6 posts
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Anonymous asked: Not a question but a comment! I love your new page! Therese
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Design : At what point does it's value outweigh...
It’s always interesting to me to meet business owners. What I try to gauge is their attitude towards design and their perception of the value of it.
In these increasing hard economic times if a potential client is gonna have one main objection it would be cost. When this situation arises (which is almost every project these days) what I do is try to educate the possible client about what...
Thought You Should See This: Al Gore on Using... →
thoughtyoushouldseethis:
This morning, An Inconvenient Truth filmmaker and former United States VP, Al Gore turned up at Soho House to honor the ten shortlisted agencies in PSFK’s Gaming for Good competition. The idea: to use games to encourage real action in the fight against climate change. Among the ideas:…
November 2011
40 posts
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“Drawing is the honesty of the art. There is no possibility of cheating. It is...”
– Salvador Dali, Artistic visionary
Family brands can reap rewards | Trends |... →
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Inspiration 6 : The Apple Newton
Most people think that tablet pc’s are new, having been invented by Apple Inc with the iPad but actually Apple was working on tablet pc’s in as far back as 1987.
Apple have always been years ahead of every other tech company out there and this is no exception. The Apple Newton was the first PDA and tablet pc all rolled into one!
If you compare the above image to an Amazon Kindle...
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How to Create Shared Value →
thoughtyoushouldseethis:
Open innovation is a hot topic du jour and certainly seems to presage a seismic shift in how companies go about their day to day business. Examples abound of companies recalibrating their internal philosophies away from the idea of battening down the hatches towards fostering more open,…
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Client interview : Tom Horton, Attica Web...
Tom Horton is the MD of Attica Web Solutions, a newly launched UK based web development agency. We’ve been working with Tom and his company since May 2011 on developing his company’s branding, positioning and marketing and helping him promote his business to attract the type of customers his business needs to survive and thrive.
We asked Tom some questions to give you; the business...
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“I have a great idea - changing the world”
– Sir Tim Berners-Lee, Creator of the Internet
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What is your business brand essence?
Brand Essence is a way of articulating the emotional connection and lasting impression — usually summed up with one simple statement or phrase — that defines the qualities, personality and uniqueness of a brand. Said another way, Brand Essence characterises what a brand stands for in the minds of customers and stakeholders.
It embodies the brand’s core competencies, advantages,...
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Inspiration 5 : NFC (Near-field communication)
What Is Near-Field Communication?
It’s another short-range wireless technology. NFC isn’t really new… or cutting edge. In fact, it’s basically a variation of other short-range wireless technologies already used throughout the world—especially in Japan and Europe. Like RFID, near field communication can quickly swap information between devices when they’re touched...
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“Bicycle Bicycle Bicycle
I Want To Ride My Bicycle Bicycle Bicycle
I Want To...”
– Queen, Bicycle Race (1978) : 1st verse.
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Inspiration 4 : The Spoke less Carbon Bike
Spokes? What spokes?
Here’s an Italian concept bike that shatters the image of a traditional bike – cause this one sacrifices all that’s heavy in the name of carbon-based attributes. Designed by the Industrial Design Department of Alberto Del Biondi – a designing house from Italy – the concept bike is truly ‘fantastico’.
As seen from the form, this Italian concept is truly state-of-the-art,...
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Lynx ads banned for “degrading women”
A Lynx outdoor ad featuring a woman with her bikini top undone has been banned by the advertising watchdog for objectifying women and irresponsibly using material on media that could be viewed by children.
Our take :
Sex sometimes doesn’t sell it seems! Or does it?
Ironically the negative publicity generated by this ad being banned by the ASA will probably increase sales of Lynx...
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“The average ROI (return on investment) on £100 spent on design by a business is...”
– Pete Burrows, Owner, Design & Creative Marketing Visionary @ SO we create.
e hello@sowecreate.com / linkedin : http://uk.linkedin.com/in/peteburrows
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Tips for your business for getting the best out of...
Don’t do it yourself or use the ‘gifted amateur’ Use the professionals, it will save you alot of time and money in the long term and you will get a better end result that exactly addresses your business needs!
Don’t buy design or creative services based on price only!
Always have a realistic budget and a rough idea of your objective in mind before contacting the creative company
Be...
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Inspiration 3 : The Longaberger Basket Building
The Longaberger Basket Building is a truely impressive example of Mimetic Architecture. It was the brainchild of the Longaberger Empire Founder Dave Longaberger and is his company’s head office.
The basket is a replica; 160 times larger of Longaberger’s Medium Market Basket. It’s 192ft. long by 126ft. wide at the bottom, spreading to 208ft. long by 142ft. wide at the roofline. It’s...
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PROskore : Rank no.2!
Just completed my profile on PROskore, which is a website that ranks your local professional reputation in your industry sector based on a number of key factors and am very proud to say I ranked no.2!
It’s great to know i’m number 2, but it’s even better to know that no.1 is a man who really deserves it! Clive Mulligan is an amazing guy and we have met and chatted a few times...
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Colour psychology 101 : How colours impact moods,...
Do you feel anxious in a yellow room?
Does the colour blue make you feel calm and relaxed?
Artists and interior designers have long understood how colour can dramatically affect moods, feelings and emotions. It is a powerful communication tool and can be used to signal action, influence mood and cause physiological reactions. Certain colors can raise blood pressure, increase metabolism or cause...
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“Colours, like features, follow the changes of the emotions”
– Pablo Picasso, Artist
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“Simplicity is the ultimate sophistication”
– Leonardo da Vinci, Renaissance Man
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Inspiration 2 : The art of the brick
Former lawyer Nathan Sawaya has built himself a new career literally ‘brick by brick’ by selling off his amazing pieces of Lego art for thousands of pounds!
Take a look at some of his amazing lego art : www.brickartist.com
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Love banksy
I have always loved what Banksy represents and what he has done with his unique style of London street art.
He’s become abit more mainstream now with designing an intro for an episode of the Simpsons and selling his art but the essence of what he represents is still there!
Take a look at his website and see if you can get something out of his art : www.banksy.co.uk