Colour psychology 101 : How colours impact moods, feelings, and your behaviours
Do you feel anxious in a yellow room?
Does the colour blue make you feel calm and relaxed?
Artists and interior designers have long understood how colour can dramatically affect moods, feelings and emotions. It is a powerful communication tool and can be used to signal action, influence mood and cause physiological reactions. Certain colors can raise blood pressure, increase metabolism or cause eyestrain.
Of course, your feelings about colour can also be deeply personal and are often rooted in your own experience or culture. For example, while the colour white is used in many Western countries to represent purity and innocence, it is seen as a symbol of mourning in many Eastern countries.
Why is colour such a powerful force in our lives?
What effects can it have on our bodies and minds?
What Is Colour?
In 1666, English scientist Sir Isaac Newton discovered that when pure white light passes through a prism, it separates into all of the visible colours. Newton also found that each colour is made up of a single wavelength and cannot be separated any further into other colours.
Further experiments demonstrated that light could be combined to form other colours. For example, red light mixed with yellow light creates an orange colour. Some colours, such as yellow and purple, cancel each other out when mixed and result in a white light.
If you have ever painted, you have probably noticed how certain colours can be mixed to create other colours. Marion Boddy-Evans, About.com’s Guide to Painting, has an excellent overview of colour theory basics including how different colors can be mixed.
The Psychological effects of colour
While perceptions of colour are somewhat subjective, there are some colour effects that have universal meaning. Colours in the red area of the colour spectrum are known as warm colours and include red, orange and yellow. These warm colours evoke emotions ranging from feelings of warmth and comfort to feelings of anger and hostility.
Colours on the blue side of the spectrum are known as cool colours and include blue, purple and green. These colours are often described as calm, but can also call to mind feelings of sadness or indifference.
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