1. Don’t do it yourself or use the ‘gifted amateur’ Use the professionals, it will save you alot of time and money in the long term and you will get a better end result that exactly addresses your business needs!
2. Don’t buy design or creative services based on price only!
3. Always have a realistic budget and a rough idea of your objective in mind before contacting the creative company
4. Be open to new ideas and innovation!
5. Don’t try to control the creative process - trust the professionals!
6. Design isn’t vanity - it’s about helping and benefiting your business and making it more successful!
7. Always think about the value that creativity will add to your business
8. How do you know if you have the right creative company working for your business? : simple! - Great creative companies will want to find out about your business - bad ones won’t!
9. Value the expertise, experience, knowledge, skills and specialisms that is there to make your business more successful
10. Enjoy the experience of working with creative people - it’s very rewarding!

Pete Burrows, Owner, Design & Creative Marketing Visionary @ SO we create.
e hello@sowecreate.com / linkedin : http://uk.linkedin.com/in/peteburrows