Lynx ads banned for “degrading women”
A Lynx outdoor ad featuring a woman with her bikini top undone has been banned by the advertising watchdog for objectifying women and irresponsibly using material on media that could be viewed by children.
Our take :
Sex sometimes doesn’t sell it seems! Or does it?
Ironically the negative publicity generated by this ad being banned by the ASA will probably increase sales of Lynx branded products.
Source: marketingweek.co.uk
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