#Google rebranding? As it appears Google is becoming more like a photocopying brand these days due to their lack of innovative internal culture and copycat approach (Apple : IOS, iPhone, Apple tv, iTunes and probably soon some sort of tablet pc that will look exactly like the iPad) to unique market changing companies like Apple and Facebook (google+ = facebook look and feel) we thought that google needed a slight repositioning of their brand to reflect the non-innovative culture and borrowed values of this global brand failure. We looked into the major photocopier brands and the brand values of these businesses and decided that there was a commonality with Xerox, the world’s largest supplier of photocopiers (no offence to Xerox - but your brand is actually very good and is an honest brand with integrity and highly perceived customer value). So we are very proud to show to you our interpretation of the new Google brand for 2012 ;)

#Google rebranding?

As it appears Google is becoming more like a photocopying brand these days due to their lack of innovative internal culture and copycat approach (Apple : IOS, iPhone, Apple tv, iTunes and probably soon some sort of tablet pc that will look exactly like the iPad) to unique market changing companies like Apple and Facebook (google+ = facebook look and feel) we thought that google needed a slight repositioning of their brand to reflect the non-innovative culture and borrowed values of this global brand failure.

We looked into the major photocopier brands and the brand values of these businesses and decided that there was a commonality with Xerox, the world’s largest supplier of photocopiers (no offence to Xerox - but your brand is actually very good and is an honest brand with integrity and highly perceived customer value).

So we are very proud to show to you our interpretation of the new Google brand for 2012 ;)

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  1. sowecreate posted this