So, Apple has yet again surprised everyone and pulled out of the hat another innovation that this time is going to reinvent education.

On the surface the new iBook textbooks seems an amazing new way to help education only, but this new innovation can help your business too!

How?

Well lets look at the commercial possibilities for businesses first :

1. Your business could create and publish a book that can be sold on iBooks!
2. You could publish a unique sales tool that could be carried around on your iPad - enhancing your sales process and creating customer engagement
3. You could create truly ‘interactive portfolio’ showcasing your latest amazing work!

And for charities and non profit organisations? :

1. Create a book about your organisation - creating awareness
2. Create an event photo book that can be shared to donators and supporters

The exciting thing to me is the possibilities that this new platform could create, and the opportunities for businesses to integrate this new technology into your current marketing collateral and strategy.

My company is in the process of thinking how we are going to use this new platform - so stay tuned, more will be revealed!

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Looking for a unique creative solution to help your business then contact me :

Pete Burrows, Owner, Design & Creative Marketing Visionary @ SO we create.

e hello@sowecreate.com / linkedin : http://uk.linkedin.com/in/peteburrows / twitter : @SOwecreate